One 5%+ dividend stock I’d buy today, and one I’d avoid

A focus on quality could pay off for investors, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve often found that hunting through the market for dividend stocks with yields of around 5% can turn up some real bargains. In today’s article I’m going to look at one 5% yielder I’d buy and one I’m happy to avoid.

A mixed picture

Shares of FTSE 250 omnichannel fashion retailer N Brown Group (LSE: BWNG) fell by 14% in the opening hour of trading on Tuesday, after the group issued a trading statement.

Given this reaction, you might expect news of a profit warning. But that wasn’t the case. Full-year profit guidance was unchanged and the group reported revenue growth of 3.2% for the 18 weeks to 6 January.

So what’s gone wrong? It seems that achieving sales growth has required heavy promotional spending. As a result, gross profit margins on products are now expected to fall by between 2.25% and 2.5% this year, compared to previous guidance for a drop of 0.7%-1.2%.

However, this fall in profit from retail should be offset by higher finance profits. Like a number of fashion retailers, N Brown makes a lot of its profit from customer credit.

An increase in the size and quality of the group’s loan book means that gross margin from financial services is now expected to be around 5% higher this year, compared to previous guidance for an increase of 1%-2%.

Cheap enough to buy?

I estimate that financial services are likely to provide around one third of N Brown’s total profits this year. This should help to support profit and dividend forecasts for the current year.

However, I’m concerned that profit margins on clothing may continue to weaken. I’m also unhappy at the risk that a slowdown in credit sales would result in a double hit to profits, as customers would buy less and pay less in interest charges.

Although the stock’s P/E rating of 11 and forecast yield of 5.9% might be said to look cheap, I think there are better options elsewhere in the retail sector.

One stock I’d buy

One potential example is cycle and automotive retailer Halfords (LSE: HFD). Like-for-like sales at the group rose by 2.7% during the third quarter, and are up by 1.9% for the year to date.

Halfords attracts me for several reasons. The group’s focus on cycling, car accessories and car servicing (Autocentres) has allowed it to navigate a changing market without serious problems. A strong balance sheet has also helped to maintain stable free cash flow and to support the dividend.

Although profit margins have fallen over the last five years, the group’s return on capital employed is still attractive at around 13.6%. This compares well to N Brown’s 2017 ROCE of 7.7%.

Strong returns help to generate plenty of cash, and Halfords scores well here too. The group’s shares trade on a trailing price/free cash flow ratio of 15, compared to a figure of 27 for N Brown.

Halfords cash generation underpins its dividend, which has been consistently covered by surplus cash in recent years. The group’s shares currently trade on a forecast P/E of 12, with a prospective yield of 5.1%. In my view they provide a much better quality opportunity to make money than those of N Brown.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Just released: May’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Why now could be the time to buy these recovering FTSE 100 growth shares!

Royston Wild is building a list of the FTSE's greatest shares to buy today. Here are two he thinks could…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

My Stocks and Shares ISA has two giant weeds in it. Should I pull them out?

This writer has two massive losers inside his Stocks and Shares ISA portfolio. What's gone wrong? And is it time…

Read more »

Mature black couple enjoying shopping together in UK high street
Investing Articles

7.5% dividend yield! 2 cheap passive income stocks to consider for a £1,500 payout

Royston Wild describes how large investment in these passive income stocks could provide a four-figure cash payout this year.

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Billionaires are selling Nvidia stock! I’d rather buy this AI share instead

With billionaire investors now banking profits in Nvidia stock, our writer considers an AI share that still looks to be…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

3 shares that could soar as the UK stock market wakes from its slumber

The UK stock market is on fire at the moment. If it keeps rising from here, Edward Sheldon reckons these…

Read more »

View of Tower Bridge in Autumn
Investing Articles

The FTSE 100 is on fire! 2 top shares I’d still snap up

FTSE 100 shares as a whole might be setting records on a daily basis this month, but that doesn't mean…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

£11,000 in savings? Here’s how I’d aim to turn that into a £15,080-a-year second income

Buying dividend shares is how this Fool continues to build up his second income. With a lump sum of savings,…

Read more »